As recent announcements have hinted at lately, some vital new changes have been fast approaching for Shear Terror Hair Designs. While some of these things may come as a surprise, those close to me know this has been in the making for quite a while. For many reasons, I have wanted to distance myself from the company so it stands at it’s own entity and not just a name I work under.  These announcements will be the first logical step into giving the brand a reason to have a brand name.  So without any further adieu, here’s what’s in store:


NEW NAME: The old name of Shear Terror Hair Designs is officially being shortened to, quite simply, Shear Terror Hair. Although merely a subtle name change, the direction the brand is taking under this new moniker will be a total reimagination, nearly starting everything over from scratch.


NEW LOGO: The first major change will be in the branding itself. Taking a huge departure from the death metal-influenced logos used in the past, expect to see a streamlined logo with a more corporate appearance to surface soon. Why the change? I want it to still be representative of the company 10 years from now. Simplicity is key to that.


NEW DIRECTION: The artistic direction of the company will probably be the most notable and unexpected shift. Although the brand has become nearly synonymous with the horror genre aesthetic, all of that will pretty much be entirely gone.  That may come as a huge shock to some of you, but don’t worry…with a name like Shear Terror Hair, it will still retain that underlined dark sense of humor, just much less appalling to the general public. How things will look shall be revealed in time (can’t tell you guys everything), but the main goal will be to attract and showcase a different caliber of work from a different facet of the industry, notably where avant-garde material thrives:  the high fashion market.


WEBSITE: Final steps towards an official website being built are currently in discussions as well. Some ideas are being fished around and things still need to be finalized, but at this time, materials to begin on the site are being compiled and scheduled with several individuals. Plans with this include extensive blog updates, a complete portfolio with never-before-seen photos and other interesting hair-related features.  But perhaps the most important factor of the website will be what’s going to help establish the name brand as a whole: an online store that will offer something no other hair site has made available.

SOCIAL MEDIA: Expect a major overhaul on all social media websites, while the Shear Terror merch store, YouTube movies and a few other media resources are taken down or replaced.  Twitter updates will begin to take on a much more business-like approach; the old company Facebook Page is being deleted in order to provide a new professional, user friendly page with tons of features, contests and more; Tumblr will eventually be given a facelift and possibly be integrated directly with the company website; Model Mayhem accounts will likely be deleted in order to generate more traffic to the website for inquries, booking and purchases; As well, new personal and company profiles will be set up and maintained on hair relevant websites, such as Hairbrained.me and others.


PERSONAL WORK: While all of these things are being developed, I also have to work on building an entirely new portfolio to cater to the new ideals behind the brand, which also means I will need to learn some new ways to style hair and create hair sculptures. As we grow personally and professionally, it’s important our work evolves as well.  These things are absolutely necessary in order to ensure my own work is up to par and exemplifies all the other changes being made to Shear Terror Hair.  

Obviously, this entire transition is going to take some time and the company’s presence on the internet may be elusive for awhile because of it. One thing I’ve definitely learned in life is to never get too ahead of yourself.  I don’t want to make promises I can’t keep, so I want to make sure I see these things through appropriately before they’re presented to the general public again for quality assurance.

Creating this company gave me something to live for.  The people who have followed it’s development have kept me inspired to keep going, and in many cases, shown me I am not alone in this.  The reasons behind my motivation come from a very real place.  Maybe someday my story and the true history behind this brand can be shared with everyone in hopes to return that inspiration to others. For now, though, I’m staying focused on the future and what’s to come.  So old and new friends alike, please stay tuned!

- Travis Kelley