Interview from Filigree Magazine Issue #1. October 2011.
NOTE: My opinions explored in this interview may offend some people, albeit that was never my intention. However, this marks the first time in an interview I publicly confront the problems I’ve encountered as a hair stylist within the Alt community, explain why I want to try and resolve my differences with the beauty industry and drop hints as to some of the changes in store for Shear Terror Hair Designs. Take it or leave it, here it is…
On your blog you wrote that you didn’t grow up wanting to style hair. How did you become a stylist?
I always grew up thinking my passion for music was what my life was destined for, but it obviously didn’t work out that way. I made several failed attempts at putting bands together for many years and did other things I thought I might enjoy when that wasn’t working out (like show promotion, merch work, even touring with a band), but they all ended badly. Eventually, I began to lose interest in the music industry altogether because the more I exposed myself to it, the more I realized you couldn’t create something genuine and truly make a living out of it either.
I was living in southwest Florida during the time I was realizing this in an area called Fort Myers, which was surrounded with hair schools and salons for some reason. A lot of my friends were hair stylists, so I ended up taking jobs at salons a lot, so often that it led me to managing a shop near the end of 2005. Since I had access to free hair services all of the time too, I was always asking for something weird to be done to my hair with the cut and color. Considering all of that and the amount of promotion I was putting into the salons I worked at, a lot of people in the industry were pushing for me to get into doing hair. I never considered hair as a career option before then, but I figured maybe people were seeing something in me I wasn’t seeing. Now here I am, 4 years later, wondering what I would ever do without it.
Tell us a bit about your journey to where you are today. Were you self taught, or did you have mentors along the way?
I attended cosmetology school from the end of 2005 until Spring 2007. I learned the basics through that and from working at salons prior, although I wasn’t really enjoying the salon atmosphere that much even before my career started. I was immediately drawn to the creativity you could express in session styling, so I dove right into that instead. Nearly everything I know has had to come from trial and error and experimentation because of it, though. I’m sort of at a point now where I feel I have done as much as I can on my own, so I am looking into advanced education at the moment to take things a step further. Fortunately, I have several close friends who are hair stylists who have always been there to offer advice from a distance whenever I need a second opinion, so that’s been incredibly helpful too.
Are there are stylists - famous or not - that you look up to?
Not really. To be completely honest, I can’t stand most hair stylists. There are just certain facets of the hair industry that tend to completely consume people, creating unnecessary negative and pretentious attitudes, so I try not to be around it too much because I don’t want it to influence me. I draw my inspirations more from other artists who have influenced me throughout my life, such as my childhood fascination with surrealist H.R. Giger’s artwork or the aural and visual intensity created by film director David Lynch that struck me in my teenage years. I’ve always been attracted to the unconventional, no matter what the creative medium was, so I guess I just take that same approach when it comes to where I find inspiration and how I apply it to my own artistic vision.
What was the most difficult head you’ve worked on? And the most fun?
I put a lot much pressure on myself to constantly improve upon whatever I have done before. I think that in and of itself can be difficult. There have also been events I have styled hair for where I would have to keep a certain level of creativity up, which can be a bit challenging to stretch my brain like that. But they’re all fun to me. The whole creative process is.
Your sculpted pieces are amazing - how do you prepare them?
A little bit of creative ingenuity and a lot of patience! But, no, honestly, I wish I had more of a budget to do the types of sculptures I really want to make and not be limited to what I can create because of financial setbacks, but the resources aren’t there yet. I try my best to make whatever I can with what I have available to me now. Thank you, though. I greatly appreciate the compliment!
Shear Terror is a very creative name. Where did it come from?
While I was doing salon management, I was also in charge of promotion so I was constantly brainstorming on how to get the name out there and draw people in. That also got me thinking about what it’d be like to have my own business some day because, more than anything, that’s what I really want to do. I’ve always felt strongly about opening a hair salon / tattoo shop because the two, from a business perspective, often parallel each other and offer the most in self expression and creative exploration on an artistic level. I know the concept has been done before, but I feel like the right formula doesn’t exist for it yet, so I’d like to take a stab at it. With my first passion being in music too, it’s something I think would make sense for me to try and accomplish and do right. The name Shear Terror just came to me during that thought process. I was trying to think of a name that represented the vision and balanced the hair/tattoo combo out, and the wordplay felt perfect.
That’s pretty much why I use a brand name now instead of the focus being on me solely as a hair stylist. I want people to become familiar with it, so when I have the resources to open a legitimate business, they already know the type of work to expect and the core values behind it. Who knows what the future holds or what direction Shear Terror as a company will go. Even if a shop doesn’t happen and it evolves into some sort of creative team or something else entirely different, I’m open to it. I just want to create something that is a completely new take on the hair industry and shake things up a bit, offering people a bit of inspiration to do the same. In an industry where competitive arrogance gets in the way of the things we could be helping each other with, I feel taking this approach, creating a brand from a very DIY level, gives aspiring stylists and others a company they can relate too and grow with from the ground up.
What inspired you to create the Shear Terror short film?
Originally, the whole concept behind it was to be a 3 to 5 minute video ad to be used as promotion on the web, something that conveyed my interest in horror films and promoted the Shear Terror name. I always thought the name “Shear Terror” sounded like an old, cheesy grindhouse flick anyways, so I wanted to play around with it. At the same time too, the whole Shear Terror aesthetic was constantly being compared to Sweeney Todd, which was a little annoying because people did not understand where I was coming from with this stuff at all, so creating something that could visually get the point across started feeling more and more like a good idea.
In 2008, I approached my friend Gary Stevens about it and our common interest in the genre eventually led the idea to snowball into a film. With the budget coming out of our own pockets we didn’t have a lot of time to do things, so it was pretty much all shot guerilla style. We never had a script either. Most of my dialogue I wrote right before a scene. Even though there were a lot of people in the film, there was only 3 of us involved with the entirety of the project. Because of our approach, at the end of it all, Gary had to take all the loose footage and try to concept a story around it to make sense (not to mention he was in the military up until recently and became a father during this time as well), so it took a little while to complete.
The material is a little dated to me now and I would have liked to have seen it come out more around the time we intended it to (in 2009) because I don’t feel it represents my views as much anymore, but I understand that life happens. It was still a great experience and I’m still happy with how it all turned out. There are some things we were trying to express, like exposing the underbelly of the beauty field for the ugliness that it really is, but it wasn’t supposed to be taken too seriously. I don’t know how well it was received or if the message came across right and I don’t really care. So many amazing people lent their talents to making the film happen that I am absolutely humbled by the whole thing regardless.
You’re very open with your views on the state of the Alt modeling community. Has it, in your opinion, degraded beyond redemption?
I have always been into different types of counter culture because they offer alternatives to society’s stereotypical standards. I myself stray from what is considered “normal,” whatever that entails, but I’ve never claimed to be an “Alt” stylist. It would be incredibly limiting to my career and I don’t want to be pigeonholed. Besides, there really isn’t an Alt industry. There’s not any money to be made for it to be considered one. Unless you’re being paid to shoot exclusively for some cheeky goth, fetish or tattoo magazines (which I won’t take part in because tattoo magazines don’t credit the creative team in print) or by doing some sort of pornography (which is irrelevant to hair styling), that’s really about it as far as making money goes and the pay is minimal at best. What I don’t get is that like any real industry in this sort of field, the egos are there, the drama is there, but without any legitimate income being generated that doesn’t involve taking clothes off for some nameless Model Mayhem photographer who is probably just a pervert with money anyways, what’s the point?
I think the biggest reason I have been so vocal about it is because I see so many opportunities arising that could allow for a real industry to build, but it seems no one wants to do anything about it. I hear excuses all the time too. Sure, maybe Alt models are too short for the real fashion world, but why not create something where that doesn’t matter? Why conform to boundaries? The alternative culture is widely more accepted now than it ever has been. Look at the plethora of terrible tattoo shows that have been on TV. Look at what Lady Gaga and Rihanna are doing. I can’t stand it because it’s all manufactured garbage, but regardless, this stuff is completely borrowing from the alternative lifestyle and the people involved in it. With mainstream pop culture embracing all of this (sometimes outright stealing ideas to make their own), you would think people in the Alt world would want to be focusing more on being credited for their innovations and taken seriously for their abilities in art and fashion that has managed to find a way into the public eye. Instead, Alt seems to have become a congested mess of tits and tattoos because no one knows what to do now that pay sites are dead, as if that’s all that ever existed. It’s silly.
I’ve had many people tell me I should just keep my mouth shut, but what does that change? I’m trying to challenge others to think outside of the box because I thought that’s what counter culture was supposed to be about. I know some people don’t care about any of that and are just having fun with it and that’s absolutely fine too. Don’t get me wrong, I don’t think I am better than anyone else and I’m not trying to insult anyone for doing what they do. I’d be a hypocrite to bash anyone for doing nude work when I’ve been involved with many shoots that contained it. It’s just that when it really comes right down to it, as much as I love some of the artists, focusing on this kind of stuff doesn’t really help my career in any way and I have to respect that and focus on other things. I don’t want to see others be disillusioned by it. Being “known” in the Alt community isn’t going to pay bills or make life any easier. I guess all of that has just brought me to a point where I have decided to start switching some things up with the direction of Shear Terror Hair Designs, what it represents and the type of work I’ll be involved with. Will I still style hair for Alt shoots? Of course. But in the long run, I’m looking for longevity, so it’s time to start focusing on attracting a wider audience now.
Designers like McQueen, Westwood and Betsey Johnson were on the frontline of creating high fashion concepts that stemmed from punk and other “alternative” styles. Do you think there is room for that anymore, or has it just become sort of cliché to be “alt”?
In their individual right, they are undeniable proof that you can create something that is typically too outrageous or macabre for society and still make it completely relevant on a wider scale. There will always be room for that no matter where the source material comes from. At the same time, I feel like fashion, at least in American culture, is still stuck in a vicious cycle of recreating trends instead of instigating new ones. A lot of what is going on right now I have repeatedly seen before, and I’m only 30. There is some interesting stuff coming from Europe though, so maybe that can influence some ideas to change things here. One could at least hope, right?
In essence, I think that’s why I’m always so outspoken about pushing things forward. Nothing is sacred anymore, so you can’t really expect something that’s underground to stay underground forever. In order for things to stay interesting and survive, they have to evolve to avoid becoming stale and cliché.
How do you see yourself fitting into the puzzle of the fashion world now and in the future?
I’m not going to be delusional. I have only been doing this for 4 years, so I know I’ve got a lot of work to do still before things can really get underway. I also know that it’s time to put some of my differences aside with the hair industry and get more involved in it so I can take advantage of the opportunities that are offered. At the moment, things have been a little difficult to sell off. You know, if I was into the Pinup culture and did Pinup hair, I would probably be making bank right now because there is a huge market for that. It’s a little more difficult to appeal to the average person when you’re making sculptures out of hair with taxidermy squirrels in it though. Regardless, I can’t hold myself back from my ambitions. The avant-garde, high fashion industry is where I want to be and where I feel like I will find my niche, so I think it’s an obtainable goal as long as I continue with the same persistence that’s carried me this far.
Do you have a life motto that you hold to?
I don’t really have any mottos I live by, but there’s a song that I feel had a big impact on my life growing up. I have a very supportive Mother who I’m close too. She always said Lynyrd Skynrd’s “Simple Man” was her song to me as she raised me. The older I get, the more I realize how much I really took the lyrics of that song to heart and how they have paralleled my life.
In all honesty, I’m not looking for fame and fortune. If it finds me or my business, great, but I just want to live comfortably enough that financially, I am never held back from embarking on whatever creative endeavour I might find myself interested in. I don’t have the same resources (or wealthy families) that others may have, which can be inhibiting at times, but I can’t let those things stop me from trying to make things happen. Hell, I have pretty much been homeless for the past 4 years because I have been chasing after my dreams, trying to make an honest living doing what I love. I think in some ways the struggle builds character. Nothing that is good in life comes easy, so I just let my passion guide me because in the end, I’m trying to live life as simply as I can, to be able to have something where I can see the world and enjoy it for all the little things that make it great and help others in need along the way.
Photo Credits -
All Hair by Travis Kelley / Shear Terror Hair Designs
(Page 12-13)
Model: Ludella Hahn
MUA: Madeline Hamilton / MaddMakeup
© 2010 Darkside Photography
(Page 15)
Clothing: Vengeance Designs
Model: Diana Mercado
MUA: Raquel Reed
© 2011 Steven Paul
(Page 16)
Clothing & Styling: Vaunt D.
Model: Sara Errata
© 2010 Amy Fries
(Page 18)
Model: Lauren WK
MUA: Teague Vivolo
© 2010 Dastardly Dave
(Page 19 - Bio Photo)
© 2011 Sidney Etienne